com extension is a global standard, it’s especially prestigious in the United States. com and want to keep your brand name in the URL. This might be your best bet if you’re after a. For example, if you sell software, you may be able to use the word “app” in your URL like Invision does: Some words lend themselves to certain niches. The trick is to consider related words that you can add to your brand name without sacrificing meaning, memorability, or naturalness. On the other hand, if they used something like “GogoToday,” their brand wouldn’t have been as obvious, and it wouldn’t have sounded as organic. That makes perfect sense when you think about it. Gogo, an in-flight Internet provider, uses “air” along with their brand name: It has to be relevant and say something about your business. The catch? You have to make sure you don’t throw in just any old word to extend your brand. This method has the advantage of preserving trustworthiness in your URL. That URL served them well for years because the word “motor” was such a natural extension of their brand. Until 2016, Tesla Motor didn’t own because it was already taken. These also tend to look a lot nicer than some alternative TLDs, and they’re usually easier to remember. Verbs like “get” and “try” are popular choices as additions to domain names. Second, you don’t have to consider different TLDs. There are two big benefits to this technique.įirst, you can still use your brand name in the URL itself. This is a popular method of getting around a domain name that’s already taken. Ultimately, you might also need to hire a domain name broker to help you, which can get costly. Try to find a contact email that will directly reach the owner, although a general contact page will work. In this scenario, your best bet would be to contact the owner through the site itself. It means the hosting service has made the contact information private. Notice how the contact name isn’t a person’s name? And upon closer inspection, you’ll see it says “protected.” Sometimes, you might see contact information like this: If the owner’s contact information is public, you’ll see it on the following page. You’ll see a search bar in the top-right corner.Įnter the domain name there and click the “WHOIS” button. Often, you’ll be able to see the webmaster’s contact details.įirst, head to. Whois is an international registry of domain names, and they log all kinds of information about domains. One way to do this is by using ’s lookup feature. It’s best to contact the site owner directly if you can. If this happens, you’ll likely be able to buy the domain for a relatively low price. It means that whoever owns the domain probably isn’t using it. If you see something that looks like either one of those pictures, that’s a great sign. If you visit your ideal domain, you might see something like this: If that’s you, then you’ll probably only be able to buy new, expired, or inactive domains. You might be operating on a shoestring startup budget. I realize that not everyone has hundreds of thousands of dollars in capital. They plug their ideal domain name into a registrar site, see that it’s taken, and give up. This is a simple tip, but many people don’t consider it. Here are 13 tactics you can use if you can’t have the domain name of your dreams. I want to share what I’ve learned so you don’t have to make any mistakes. Over the years, I’ve seen what works and what doesn’t. There are alternatives that will still work for you. That’s why it’s good to use your brand name as your URL.īut if you can’t, don’t worry. If you make a misstep with your domain name, it can negatively impact your SEO in the long term.Ī large amount of your traffic will come from users who search your brand name. Your domain name is a big part of any SEO campaigns you run, and it will affect your performance. Quite frankly, not all of those solutions are good. I’ve gotten this question hundreds of times before, and I’ve also heard some solutions to this problem. The question remains: What do you do when this happens? This situation makes you rethink your entire brand. It can bring your progress to a screeching halt. It’s one of the toughest situations to face as a business owner. You design business cards, start all of the official paperwork, and tell everyone about it.īut when you go online to register the domain name, you discover something horrible.ĭo you give up your perfect name? Do you modify it somehow? Add a couple random dashes or underscores? Choose a weird domain name ending ( TLD)? You come up with the perfect business name. It’s part of the struggle of running a business in the digital age.
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